Our history

A century in the making.

From a village barbershop in Vorden to the platform behind the country's beauty industry — four generations of craft.

1923

Café 'Onder de Linden' opens in Vorden.

1945

Gert Heersink starts a barbershop beside the bar — a haircut with your beer.

1976

Jim Heersink trains as a hairdresser and joins the salon.

1988

One of the first salons in the country to run on a computer program.

1996

Jim acquires the Coiffure software and rebuilds it as PC-Coiffure.

1997

Da Vinci International B.V. is founded on the 8th of August.

2008

Lidwien joins the family business and later takes the lead.

2013

Twin sisters Marre & Carlijn join the company.

2014

BarberBooking launches.

2025

Bjootify goes live — online booking for every salon.

2026

60,000 salons, 50M+ appointments: the biggest beauty platform.